In this day and age, where social media gives the ultimate branding to your business, it is naïve to think you can do away with it.
India, a country with 17.84% of world population has 462,124,989 internet users as of 2016, which is second highest in the world.
The power that these people possess in making or breaking your business should not be overlooked as this is the era of educated real estate consumers and the market, as we know it is VIRTUAL with an ever increasing competition.
Hence, creating the need for out of the box online skills, one has to be active and engaging. Here are 5 ways that show how the use of social media helps promote real estate business.
#1 GETS IN TOUCH
This is making the first move towards fostering healthy relationships with your buyers, by giving them a platform to openly talk about you and talk to you. Among such globally popular platforms are Google+ and LinkedIn. By doing this, you let your buyers know that you appreciate their feedback and are open to suggestions.
#2 INSTANT FEEDBACK
Whether in the form of a rating or a review, any kind of testimonial from your customers is crucial. Positive reviews and higher ratings lead to greater recommendations. They also boost the trust of the buyers in you. Feedback can be placed strategically on your website and shared on the social network, endorsing your services.
#3 KEEP AN EYE ON COMPETITION
Real estate market has never been steady. You can easily keep track of your competition as online reviews are accessible to all. This can help you to learn from mistakes. It also allows you to assess the past, present and future trends in the market.
#4 VIRTUAL TOUR FOR BUYERS, PUBLICITY FOR YOU
Using high-quality images of properties and locality helps you showcase what best you have to offer. You provide for a virtual tour to your buyers by allowing them to browse through properties from the comfort of their couches and in turn they give you publicity by sharing and reviewing them. Positive reviews help attract new business.
#5 WIN OVER LOST CUSTOMERS
There may be some who have outgrown you, it is essential for you to win them back as their negative feedback might be disastrous for the business, in extreme cases jeopardising it. Whereas, positive feedback is sure to do wonders. Make new clients by meeting the demands of the existing ones.
Making the most of the social media, stay open to criticism and acknowledge appreciation. Create an identity for your work, in turn creating an identity for yourself. Read more visit Indian Realty Exchange.